Identity’s Transformational Campaign
to support ambitious growth and innovation to increase Identity’s impact, meet our infrastructure needs, and ensure our viability in the event of a crisis

With this Campaign, which coincides with our 25th Anniversary year, we will be able to:

  • Scale up and sustain existing, effective programs to address growing community needs

  • Innovate and test new programs to respond to in-demand opportunities

  • Create a thriving community center that symbolizes and transforms the Latino community’s sense of belonging, wellbeing and opportunity and accommodates Identity’s recent and planned growth

  • Ensure capacity to respond to unforeseen events and needs

What our community is saying….

“They gave me a lot of confidence, with that came hard work. But they didn’t look down on me or focus on what I couldn’t do, they knew what I could do even if I didn’t.”

Edras B., GED Student & YOC Client

“Thanks to Identity the words fear and uncertainty are no longer in my future. Today I think about my future with joy, security and confidence because I have a profession that allows me to continue reaching goals. Today I feel capable of achieving many things that years ago, I thought were not for me.”

Vanessa B., Parent

“Identity helped me to open my mind and help me to connect with people…. Identity is sticking with me and I will be sticking with Identity all the way.”

Fernando C., Workforce Client


The future wellbeing and prosperity of Identity, our Latino community and Montgomery County are inextricably linked.

Montgomery County’s Latino population increased 27% from 2010-2021, the most dramatic growth of any group. 35% of Montgomery County Public School students and almost 40% of kindergarteners are Latino.

Now is the time to break down barriers to achievement and connection and to nurture hope.

We have reached a milestone in our evolution. Identity now works with more than 10,000 clients, which ultimately benefits more than 50,000 residents annually. And with a track record of high impact, results oriented programs, Identity has the potential to help solve some of the county’s most pressing challenges. In addition, as shown during the Covid-19 pandemic, Identity is an essential safety net provider, especially for new immigrants and neighbors in temporary crisis.

A successful campaign will take Identity to the next level with the financial resources to support recent and future ambitious growth in high impact social emotional, academic and workforce support programs, meet infrastructure needs, and ensure viability through unforeseen crises.

More young people and families will have the social-emotional, academic, workforce and life skills they need to succeed in the modern world.

Identity will scale up proven programs to meet the needs of the growing Latino community, particularly Identity’s community mental health programs so that more vulnerable young people and parents are able to manage stress, anxiety and difficult emotions; academic support programs so that more youth are on track for college and/or careers, especially in STEM, and have the social-emotional skills that are essential to learning; and parent leadership programs so that more parents are champions for their children’s success.

Identity will create the capacity to test promising new programs beginning with a Jobs Center that fosters community wealth and independence (building on our existing Workforce Development program) to help transform the workforce development pipeline to help secure the community’s and the county’s economic wellbeing.

We will create a thriving “Centro Latino” community center that symbolizes and transforms the Latino community’s sense of belonging, wellbeing and opportunity and accommodates recent and planned growth.

We will have the flexibility and capacity to move quickly to respond to unforeseen events and needs (such as the pandemic which exacerbated a mental health crisis and educational disparities for youth, and the arrival of immigrant and asylum-seeking children, youth and families sent to the Washington DC area with no connection or support system here).

We have established the following spending targets in order to grow, innovate and sustain Identity: 

In 2020, a tragic fire destroyed Identity’s iconic Pink House which served for two decades as our headquarters, a community gathering spot and safe haven.

Together with the community, we longed to create a new center to anchor our future work and be an open door to Latino and other historically underserved youth and families and the greater community. After a three-year search, we purchased a 24,000 square foot property in Olde Towne Gaithersburg on January 22, 2024 where will create a new home for Identity and a thriving new community center that anchors and transforms the Latino community’s sense of belonging, wellbeing and opportunity. The center will provide space for a wide range of programs and services plus educational, cultural and recreational activities and will accommodate most program and operations staff. Like the Pink House, we expect the new center to be a gathering spot and safe haven.  We are already looking forward to welcoming members of the community, donors and everyone who got us to this point.

While we are completing renovations, Identity will innovate and scale high impact programs and services to reach more youth and families within its existing facilities and with enhanced infrastructure. In other words, we will continue to meet our client community where it is by delivering programs and services in two leased Youth Opportunity Centers, five high school-based Wellness Centers, 20+ schools and on playing fields across the county. We also deliver some programs and services virtually.

All donors will be recognized in Identity’s Special 25th Anniversary Annual Report and on our website. In addition, donors will be recognized in a special final Transformational Campaign report and at a culminating event. Once Identity identifies the location of our Centro Latino, additional opportunities will be identified.


Diego Uriburu
Executive Director

Shirley Brandman
Campaign Co-chair 

Gislene Tasayco
Campaign Co-chair


Make a Transformational Gift Today

Be sure to direct your donation to “Transformational Campaign.”

Make a pledge

Make a gift to the campaign, pledged over up to a five-year giving period. You may choose to satisfy your pledge through quarterly or annual payments or customize your own payment schedule. You can satisfy your pledge through payments from a donor advised fund or by check, direct deposit, or credit card. We will be happy to send you reminders of pledge payments as they become due.

Make a gift of securities

Gifts of stocks make excellent charitable gifts. By donating stock, you avoid costly gains and significantly help Identity’s client community at the same time. We will be happy to assist you in transferring assets to complete your gift.

For assistance, contact

Special tax-free IRA gifts

For those 70 1/2 or older, it is possible to make tax-favored charitable gifts from traditional and Roth IRA accounts. A total of up to $100,000 per year can be transferred directly from traditional or Roth IRAs to one or more qualified charities, such as Identity, free from federal income tax. Amounts given in this way count toward required IRA minimum withdrawal amounts for the year of the gift.  Check with your tax advisor for more information.

For assistance, contact

Make a planned gift

For some donors, a planned gift – or other type of deferred giving arrangement – may better suit your financial and planning needs. These can be structured through a variety of vehicles, including a bequest in a will, a trust arrangement, and other income-producing vehicles such as life insurance and annuities. In considering a planned gift, it is best to consult your tax, legal, and financial advisor(s). We will be happy to work with you and your advisor(s) to structure a gift.

For assistance, contact


Thank you to friends and supporters who have made a gift to the Transformational Campaign!


William Arnold

Linna Barnes and Chris Mixter

Wanda Bautista

Bender Foundation, Inc.

Diane and Kevin Beverly

Shirley Brandman and Howard Shapiro

Scott Brickman

Sharon and Bob Buchanan

Morris and Gwendolyn Cafritz Foundation

Sonia and Rick Chessen

A. James & Alice B. Clark Foundation

Annice Cody and Peter Braverman

Amanda and Andrew Coelho

Cam Crockett

Jeffrey and Sumintra Dillman

Nancy Ebb and Gary Ford

Stewart Edelstein

Claire Engers and David Silberman

Julie Farkas and Seth Goldman

Sharon and Stephen Friedman

Hope Gleicher and Andy Burness

Greater Washington Community Foundation – Sharing Montgomery Fund

Susan and Steve Hull

Nancy Kaplan

Michael Jiménez and Karim Merchant

Sharon and Steve Kaufman

Susan and Peter Keisler

Cassie and Mike Knapp

Mimi and Michael Kress

Nancy Leopold and Jeff Wagner

Martin Lespada

Ivonne and Byron Lindley

Monica Marquina

J. Willard and Alice S. Marriott Foundation

The Richard E. and Nancy P. Marriott Foundation

Elisa Martin and Alejandro Yepes

Mead Family Foundation

Gary Metz and Mary Lou Winkler

Andra and Stephen Metz

Meyer Foundation

J. Henry Montes

Ana Morales

Amy Peck Abraham

Marta B. y Manuel Perez

Vanessa Rodriguez

Sally Rudney and Scott Hoekman Family Fund

Pat and Craig Ruppert

Samuel and Zachary Shapiro

Gislene Tasayco and Juan Ducos

Faith and Kevin Toruno

Allison and Bill Treanor

Anna Parisi-Trone and Robert Trone

Diego Uriburu

Cliff and Deborah White Family Foundation

Sarah E. Whitesell and Wan J. Kim

Tal and Steve Widdes

Linda and Bob Youngentob

Campaign Committee

Board of Directors